'Buffy' DVD Kicks Off Emmy Campaign
by Rick Porter
LOS ANGELES (Zap2it.com) - Subscribers to Variety
got a little more in their papers Tuesday (May 28) than
the usual stories about boffo box office and studio
executives "ankling" for another job.
They also received a DVD copy of "Once More, with
Feeling," the musical episode of "Buffy the Vampire
Slayer" that aired last November. The disc was more
than just a gift from UPN and the show's producer, 20th
Century Fox Television -- it was also the start of an
Emmy campaign.
Ballots for the prime-time Emmy Awards go out to
members of the Academy of Television Arts and
Sciences next week. That means academy members
and readers of the Hollywood trade papers -- Variety and
The Hollywood Reporter -- will be inundated with "for your
consideration" ads in the coming weeks as shows try to
position themselves in the race.
Nominations will be announced July 18, with the awards
broadcast scheduled for Sept. 22 on NBC.
In addition to the "Buffy" ad, the trades also ran ads
Showtime, TNT and the History Channel in their Tuesday
editions. The inclusion of the DVD may be a first,
however.
Members of the academy are sent dozens of videotapes
and DVDs each year to review as they make their
nominations. But representatives for both 20th and UPN
say they can't recall a disc being part of a "for your
consideration" ad in the trade papers.
