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'Buffy' DVD Kicks Off Emmy Campaign
by Rick Porter

LOS ANGELES (Zap2it.com) - Subscribers to Variety got a little more in their papers Tuesday (May 28) than the usual stories about boffo box office and studio executives "ankling" for another job.

They also received a DVD copy of "Once More, with Feeling," the musical episode of "Buffy the Vampire Slayer" that aired last November. The disc was more than just a gift from UPN and the show's producer, 20th Century Fox Television -- it was also the start of an Emmy campaign.

Ballots for the prime-time Emmy Awards go out to members of the Academy of Television Arts and Sciences next week. That means academy members and readers of the Hollywood trade papers -- Variety and The Hollywood Reporter -- will be inundated with "for your consideration" ads in the coming weeks as shows try to position themselves in the race.

Nominations will be announced July 18, with the awards broadcast scheduled for Sept. 22 on NBC.

In addition to the "Buffy" ad, the trades also ran ads Showtime, TNT and the History Channel in their Tuesday editions. The inclusion of the DVD may be a first, however.

Members of the academy are sent dozens of videotapes and DVDs each year to review as they make their nominations. But representatives for both 20th and UPN say they can't recall a disc being part of a "for your consideration" ad in the trade papers.

The Usual
The Usual

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