Producers of UPN's Buffy the Vampire Slayer slipped DVDs of this year's musical episode into subscription copies of Variety to promote the episode for an Emmy nomination, a spokesperson told SCI FI Wire. The episode, "Once More With Feeling," aired last November and was being touted in the unusual promotion by UPN and the show's producer, 20th Century Fox Television, the spokesperson said.

Though critically acclaimed, Buffy was snubbed at Emmy time last year by the Academy of Television Arts and Sciences. "Of course, the goal is to get some nominations this year," the Fox spokesperson said in an interview. "It's as big a campaign as last year. ... Every year we do big Emmy campaigns for some of our shows, and Buffy the Vampire Slayer is definitely one of them. This year it seemed like a way to reach a bigger and broader audience."

Ballots for the prime-time Emmy Awards go out to academy members next week, and nominations will be announced July 18. The awards will be broadcast Sept. 22 on NBC.