Netcaster Offers Sites for Celebs
By Cynthia Loggia
HOLLYWOOD (Variety) -
For celebrities who want an official Web site but don't want to set one
up for themselves, there's a new option: Celebrityblvd.com.
The fledgling Netcaster will launch at the end of this month with a network
of more than 20 "official'' celebrity sites. More are on the way.
Shannen Doherty (''Charmed''),
Rob Morrow (''Northern Exposure''), Natasha Henstridge (''Species''), David
Boreanaz (''Angel''), Kerr Smith (''Dawson's Creek'') and Nathan Bexton
(''Go'') are among the celebs with sites under the Celebrityblvd.com banner.
The artists are personally
involved with the design and content of their Celebrityblvd.com sites.
"With the overwhelming
number of unofficial sites that exist, I saw for the first time a way to
get correct information to my fans, while at the same time creating a relationship
with them,'' thesp Bexton said.
Besides the obvious public
relations benefits, artists may also reap financial rewards from income-generating
opportunities -- such as video, book and memorabilia sales -- at their
"Presently, we are in
negotiations with several studios to structure cross-promotion and cross-merchandising
opportunities,'' said co-founders Brian Fitzgerald and Aaron Broder, who
are entertainment attorneys.
Financed entirely by industryites
including producers, managers, lawyers and publicists, Celebrityblvd.com
is also in the process of syndicating the network to numerous foreign portals.
Under these deals, the individual celebrity sites could be translated into
foreign languages, further expanding e-commerce and merchandising opportunities
and allowing artists access to previously closed foreign markets.
"Artists now feel comfortable
creating a platform that can be used to send electronic press kits, show
demo reels, or to simply provide producers, casting directors and industry
executives with all pertinent information regarding an artist,'' added
Fitzgerald and Broder.
Although it won't be fully
operational for another week or so, the site can be seen starting Monday